ABOUT
Mooi Jewellery, Est. 2008
Meet the Maker ... Charlene Wheat
About me
I’m a jewellery designer and maker based in Tyne & Wear, in the North East of England, creating handcrafted pieces from my workshop.
With a background in science and a lifelong passion for art and craftsmanship, my journey into jewellery began in 2001 when I designed and made my own wedding tiara and jewellery. What started as a personal project soon evolved into a profession, as requests from family and friends grew and my craft developed.
Since establishing my business in 2008, I have refined my silversmithing skills through both self-study and formal training, shaping the focused collections I create today.
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Mooi
Mooi is a collection of handcrafted silver jewellery, blending minimal design with organic, wearable forms.
In 2003, my family and I moved to The Netherlands for several years. It was an inspiring time, and during it I discovered the word Mooi — Dutch for beautiful. The sound and meaning of the word felt effortless and refined, perfectly capturing the spirit of the brand.
Mooi - pronounced ‘moy’ as in toy.
My designs
I am passionate about creating unique, handcrafted jewellery using a considered blend of traditional silversmithing techniques and modern processes. My work is inspired by the ever-changing beauty of nature, particularly my local coastline.
Working predominantly with recycled Sterling silver and Argentium silver, I use blow torches, hammers and files to melt, mould and texture the metal — capturing the rugged textures and fluid movement of the coast within each piece.
Many designs are one of a kind, each carrying its own individual story.
My Ethos
Sustainability is central to my practice. I am deeply aware of our impact on the world and continually make considered choices to minimise the environmental footprint of my business.
Where possible, materials and packaging are sourced from trusted UK-based suppliers. All Mooi jewellery is crafted using recycled sterling silver and Argentium silver. Every fragment of silver — even the finest dust — is carefully retained and reused in future creations. There is rarely a need for virgin metals, as precious metals can be recycled indefinitely.
I also incorporate elements gathered from nature, including genuine sea glass and pebbles collected from local coastlines and during my travels. Often known as Drift Glass or Mermaid’s Tears, these naturally formed pieces may not be precious stones, yet they possess a quiet beauty shaped by time, each carrying its own history and story.
Mooi jewellery packaging is made entirely from recycled or natural materials, which are reusable, recyclable or biodegradable.
Browse the beautiful selection of jewellery in the shop, and if you still can’t find what you are looking for, please do not hesitate to contact me about your perfect piece.
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