About Mooi

Mooi Silver Jewellery, Est. 2008

Meet the Maker...Charlene Wheat

Mooi - making jewellery by hand

A mum of 2 and wife of 1, Charlene has been creating jewellery since 2001, from her workshop in Tyne & Wear, North East of UK. 

In 2003 Charlene and her family moved to live in The Netherlands for a few years. “It was an amazing experience.”

It was during this time that Charlene came across the word ‘Mooi’ (pronounced ‘moy’ as in toy). It is a Dutch word meaning beautiful.

“I love the word ‘Mooi’…it means beautiful and it sounds beautiful. And I thought it captures the aspiration of the company.”


At Mooi, we are really enthusiastic about beautiful jewellery and are committed to excellent customer service. Mooi uses traditional and modern jewellery making techniques to produce the best detail and high shine finish. As all items are handmade they are all unique….No two pieces will be identical.


Mooi designs are made using Sterling Silver and have the .925 quality stamp. Many of the pieces by Mooi are made using sustainable Sterling Silver (listed as Eco-friendly) and all gift boxes and tissue paper are 100% recycled.

“I love to create unique pieces of jewellery that not only are visually stunning, but also make you smile as they remind you of a special person, time or place.”